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    Exam 13: Communicating Customer Value: Advertising and Public Relations
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    Mike's Bike Shop Has a New Print Advertisement Appearing in the Local
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Mike's Bike Shop Has a New Print Advertisement Appearing in the Local

Question 114

Question 114

Multiple Choice

Mike's Bike Shop has a new print advertisement appearing in the local newspaper. Readers will notice which of the following first in the advertisement?


A) headline
B) illustration
C) copy
D) subheadlines
E) color

Correct Answer:

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