Multiple Choice
Innovators are ________.
A) the first 3.5% of buyers to adopt a new idea
B) venturesome
C) deliberative
D) traditional
E) trusting
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q7: _ are people within a reference group
Q9: Marketers call the decision-making unit of a
Q10: The lagging adopters are tradition bound; they
Q12: In the supplier selection stage of the
Q13: A problem with the rapidly expanding use
Q14: Explain why selective distortion is somewhat controllable
Q15: Since Canada is regional, which of the
Q16: Generally, the consumer's purchase decision will be
Q61: Bill thought he had received the best
Q129: Each social class contains groups of people