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    Marketing Study Set 4
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    Exam 6: Understanding Consumer and Business Buyer Behaviour
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    The Lagging Adopters Are Tradition Bound; They Adopt an Innovation
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The Lagging Adopters Are Tradition Bound; They Adopt an Innovation

Question 10

Question 10

True/False

The lagging adopters are tradition bound; they adopt an innovation only when it has become something of a tradition itself.

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