Leona Purchased Two Bottles of Wine from Vineyards in Australia

Multiple Choice

Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements were made during the ________ stage of the purchase decision.

A) information search
B) situational analysis
C) alternative evaluation
D) purchase decision
E) postpurchase behaviour