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    Marketing Study Set 4
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    Exam 7: Segmentation, Targeting, and Positioning
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    When a Company Identifies the Parts of the Market It
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When a Company Identifies the Parts of the Market It

Question 135

Question 135

Multiple Choice

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.


A) concentrated marketing
B) mass marketing
C) market targeting
D) segmenting
E) differentiation

Correct Answer:

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