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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When New Port Shipping Uses Segmented Marketing,it Targets Several Segments
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When New Port Shipping Uses Segmented Marketing,it Targets Several Segments

Question 102

Question 102

Multiple Choice

When New Port Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.


A) undifferentiated
B) differentiated
C) individual
D) mass
E) niche

Correct Answer:

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