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    Marketing Study Set 4
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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    How Might the Marketing Mix Be Different for a Hotel
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How Might the Marketing Mix Be Different for a Hotel

Question 134

Question 134

Essay

How might the marketing mix be different for a hotel targeting a business traveller versus family holiday travellers?

Correct Answer:

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Business travellers and family traveller...

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