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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Marketers Should Look Beyond the Attributes of the Products and Services
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Marketers Should Look Beyond the Attributes of the Products and Services

Question 122

Question 122

True/False

Marketers should look beyond the attributes of the products and services that they sell in order to also create brand experiences for consumers.

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