Scouts Australia Is a Not for Profit Organisation That Offers

Essay

Scouts Australia is a not for profit organisation that offers young Australians,aged 6 to 25 years,fun and challenging opportunities to grow and develop through adventure and activities.While Scouts is the largest youth movement in the nation with some 68,000 members,Scouts has little difficulty attracting new members.However,for some time Scouts has been aware that it experiences difficulties retaining members for more than a few years.Member churn is especially noticeable in the older age groups to the point where it is difficult to encourage members to take up leadership positions within the organisation.Using principles of customer relationship management outlined in Chapter 1 combined with your creativity and general knowledge,suggest specific strategies that Scouts could use to improve its current member retention rates.