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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    The Relationship Segment Known as 'Butterflies' Are Profitable,but Not Loyal
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The Relationship Segment Known as 'Butterflies' Are Profitable,but Not Loyal

Question 121

Question 121

True/False

The relationship segment known as 'butterflies' are profitable,but not loyal.Marketers should engage in efforts to convert butterflies into loyal customers.

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