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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Lenovo Computers Dominate the Chinese Market Through Low Labour Costs,high
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Lenovo Computers Dominate the Chinese Market Through Low Labour Costs,high

Question 3

Question 3

Multiple Choice

Lenovo computers dominate the Chinese market through low labour costs,high production efficiency and mass distribution.This is most indicative of the ________ concept.


A) production
B) product
C) customer
D) marketing
E) societal

Correct Answer:

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