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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    Although the Quest for Customer Delight May Be a Worthy
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Although the Quest for Customer Delight May Be a Worthy

Question 10

Question 10

Essay

Although the quest for customer delight may be a worthy marketing goal,in practice it can be difficult to sustain in the long term.Explain.

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Customer delight occurs when the deliver...

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