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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    Customer-Perceived ________ Is the Difference Between A) the Values the Customer
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Customer-Perceived ________ Is the Difference Between A) the Values the Customer

Question 6

Question 6

Short Answer

Customer-perceived ________ is the difference between A) the values the customer gains from owning and using a product, and B) the costs of obtaining the product.

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