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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    ________ Are Society's Relatively Permanent and Ordered Divisions Whose Members
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________ Are Society's Relatively Permanent and Ordered Divisions Whose Members

Question 97

Question 97

Multiple Choice

________ are society's relatively permanent and ordered divisions whose members share similar values,interests and behaviours.


A) Social classes
B) Cultures
C) Reference groups
D) Attitudes
E) Lifestyles

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