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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    The Starting Point of Understanding How Consumers Respond to Various
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The Starting Point of Understanding How Consumers Respond to Various

Question 100

Question 100

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The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behaviour.

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