Multiple Choice
A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.
A) membership group
B) reference group
C) brand personality
D) subculture
E) lifestyle
Correct Answer:
Verified
Correct Answer:
Verified
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