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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    Compatibility Is a Major Factor Influencing the Adoption Process
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Compatibility Is a Major Factor Influencing the Adoption Process

Question 4

Question 4

Short Answer

Compatibility is a major factor influencing the adoption process.Compatibility refers to the degree to which an innovation fits the ________ and ________ of potential consumers.

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