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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    Almost All Major Purchases Result in ________,Or Discomfort Caused by Post-Purchase
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Almost All Major Purchases Result in ________,Or Discomfort Caused by Post-Purchase

Question 26

Question 26

Multiple Choice

Almost all major purchases result in ________,or discomfort caused by post-purchase conflict.


A) need recognition
B) cognitive dissonance
C) purchase decisions
D) legitimisation
E) dissatisfaction

Correct Answer:

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