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Large Business Purchasers Usually Call for Detailed Product Specifications,written Purchase

Question 28

Multiple Choice

Large business purchasers usually call for detailed product specifications,written purchase orders,careful supplier searches and formal approval.These are all examples of how the business buying decision process is more ________ than the consumer buying decision process is.


A) formalised
B) creative
C) relationship-oriented
D) independent
E) concentrated

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