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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    People in the Group Known as the Late Majority Are
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People in the Group Known as the Late Majority Are

Question 103

Question 103

True/False

People in the group known as the late majority are tradition bound and adopt an innovation only when it has become something of a tradition itself.

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