Multiple Choice
Which of the following statements about buying centres is true?
A) The buying centre is like a standing committee.
B) The buying centre roles are specified on the organisational chart.
C) The typical buying centre has five employees,one to assume each of the buying centre's roles.
D) An individual's role in the buying centre does not change.
E) The buying centre may involve informal participants who are not obvious to sellers.
Correct Answer:

Verified
Correct Answer:
Verified
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