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When Would a Business-To-Business Buy Be Influenced by Personal Factors,which

Question 153

Multiple Choice

When would a business-to-business buy be influenced by personal factors,which could ultimately play a larger role in the decision making process?


A) When environmental factors are constant
B) When there is little basis for strictly rational choice
C) When personal factors are supported by organisational goals
D) When sellers are intuitive negotiators
E) When there are few sellers in the marketplace

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