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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    Marketers Call the Decision-Making Unit of a Buying Organisation the ________
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Marketers Call the Decision-Making Unit of a Buying Organisation the ________

Question 156

Question 156

Multiple Choice

Marketers call the decision-making unit of a buying organisation the ________.


A) business buyer
B) business-to-business market
C) supplier-development centre
D) buying system
E) buying centre

Correct Answer:

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