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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    Briefly Discuss the Roles of Commercial and Personal Sources of Information
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Briefly Discuss the Roles of Commercial and Personal Sources of Information

Question 157

Question 157

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Briefly discuss the roles of commercial and personal sources of information in the consumer buying process.

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Consumers can obtain information from bo...

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