Multiple Choice
A Pet Supplies firm divides the pet market according to the owners' race,occupation,income and family life-cycle.What type of segmentation does it use?
A) geographic
B) behavioural
C) lifestyle
D) demographic
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
Q2: When a market segment is large or
Q59: In evaluating different market segments,a firm must
Q152: In target marketing,the issue is not really
Q153: Which of the segmentation strategies is most
Q154: Unlike many other hotel groups which develop
Q155: Which of the following positioning strategies is
Q158: Using _,companies tailor their marketing programs to
Q160: The Blue Mountains Retreat Centre is open
Q161: Most marketing targeted at children,minorities or other
Q162: The iconic Australian spread Vegemite has used