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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Which of the Segmentation Strategies Is Most Susceptible to Changes
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Which of the Segmentation Strategies Is Most Susceptible to Changes

Question 153

Question 153

Multiple Choice

Which of the segmentation strategies is most susceptible to changes in consumer market?


A) concentrated
B) mass
C) differentiated
D) undifferentiated
E) multiple-segment

Correct Answer:

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