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The Manufacturers of the Stylish Motor Vehicle,Lexus,target Wealthy Consumers with Similar

Question 173

Multiple Choice

The manufacturers of the stylish motor vehicle,Lexus,target wealthy consumers with similar needs and buying behaviours,even though the consumers are located in different countries.This is an example of ________.


A) intermarket segmentation
B) loyalty segmentation
C) life-cycle segmentation
D) targeting segmentation
E) psychographic segmentation

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