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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Food Retailer,IGA,customises Its Merchandise Store by Store to Meet
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When Food Retailer,IGA,customises Its Merchandise Store by Store to Meet

Question 172

Question 172

Multiple Choice

When food retailer,IGA,customises its merchandise store by store to meet shopper needs,it is practicing ________.


A) niche marketing
B) psychographic marketing
C) local marketing
D) social segmentation
E) individual marketing

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