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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Bugatti,the Maker of the World's Fastest Production Car,offers Prestige Vehicles
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Bugatti,the Maker of the World's Fastest Production Car,offers Prestige Vehicles

Question 171

Question 171

True/False

Bugatti,the maker of the world's fastest production car,offers prestige vehicles with unique styling and exclusive features such as porcelain accents,including a caviar tray.Bugatti is likely to use a concentrated approach to marketing.

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