Multiple Choice
For decades,Ocean Spray cranberry jelly has been on thousands of Christmas tables globally.Ocean Spray is working hard to implement other strategies to encourage consumers to use the product all year round.Ocean Spray is seeking to move beyond the limited ________ segmentation strategy it used in the past.
A) user rate
B) lifestyle
C) family life-cycle
D) benefit
E) occasion
Correct Answer:
Verified
Correct Answer:
Verified
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