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Advertising Guru,Rosser Reeves,believed That Firms Should Develop a USP for Each

Question 106

Multiple Choice

Advertising guru,Rosser Reeves,believed that firms should develop a USP for each brand and stick to it.What does USP stand for?

A) unique selling product
B) unique services practice
C) unique sales pitch
D) unique selling proposition
E) universal strategic practice

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