Colorlab Has Picked Up on a Recent Trend in the Cosmetics

Multiple Choice

Colorlab has picked up on a recent trend in the cosmetics industry which allows women the opportunity to have lipsticks,blushers and other cosmetics manufactured in custom-blended colours designed to match a dress or simply to provide a perfect blend with skin tone or hair colour.When Colorlab produces a lipstick to match a swatch of fabric provided by the customer,the company is engaging in ________.

A) mass customisation
B) micromarketing
C) local marketing
D) tight targeting
E) behavioural segmentation