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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Firms Use Symbols,colours or Characters to Convey Their Personalities,they
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When Firms Use Symbols,colours or Characters to Convey Their Personalities,they

Question 74

Question 74

Multiple Choice

When firms use symbols,colours or characters to convey their personalities,they are using ________ differentiation.


A) image
B) people
C) company
D) reputation
E) subliminal

Correct Answer:

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