Multiple Choice
Ford Motor Company emphasises 'Quality first-Ford tough' in its truck products.The company has developed a differentiation strategy based on ________.
A) people
B) image
C) channels
D) services
E) positioning
Correct Answer:

Verified
Correct Answer:
Verified
Q23: At a recent marketing seminar,the featured speaker
Q32: Many firms make an effort to identify
Q105: Which type of segmentation centres on the
Q106: Advertising guru,Rosser Reeves,believed that firms should develop
Q107: Which of the following is NOT one
Q108: ByTheWay Ventures chose a differentiated marketing strategy.The
Q110: In general,a company should enter only segments
Q111: It is considered socially irresponsible when the
Q112: Unilever,a company active in the cosmetics and
Q114: When Pacific Fisheries groups its customers as