In Any Market-Oriented Firm,members of the Salesforce and Marketing Department

Multiple Choice

In any market-oriented firm,members of the salesforce and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies,while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper-level management take to help bring the sales and marketing functions closer together?

A) establish a simpler salesforce structure
B) establish a more complex salesforce structure
C) create an inside salesforce
D) adopt a salesforce automation system
E) employ a high-level marketing executive to oversee both marketing and sales