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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 12: Personal Selling and Sales Promotion: Creating Value in Relationships
  5. Question
    ________ Selling Is the Interpersonal Arm of the Promotion Mix,used
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________ Selling Is the Interpersonal Arm of the Promotion Mix,used

Question 64

Question 64

Short Answer

________ selling is the interpersonal arm of the promotion mix,used particularly in complex selling situations such as business-to-business marketing.

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