Multiple Choice
Which of the following statements best describes the distinction between a 'contest' and a 'sweepstake'?
A) In a contest every entry has an equal opportunity of winning;in a sweepstake the odds of winning are very remote.
B) A contest is a game of skill;a sweepstake is a game of chance.
C) A panel of judges evaluates the entries in a contest;no judging occurs in sweepstakes.
D) Consumers love contests more than sweepstakes.
E) There is no real difference between these two forms of sales promotion.
Correct Answer:

Verified
Correct Answer:
Verified
Q34: Formal salesforce evaluation requires management to develop
Q35: How are the personal selling process and
Q36: The 'prospecting' step in the selling process
Q37: 'Prospecting' is the step in the selling
Q38: A _ presents customers with something such
Q40: The qualities that buyers dislike most in
Q41: Which of the following is an advantage
Q42: _ rewards are cash,merchandise or service rewards
Q43: Which activity is NOT typical for a
Q44: Whom do members of a salesforce typically