Question 1

Which is NOT way public relations that supports marketing?

Accepted Answer

A)  develops new prospects 
B)  hypes new products 
C)  paves the way for sales calls 
D)  provides inexpensive sales literature 
E)  helps sell minor products

Question 2

These days, smart planners realize that an organization's goals and objectives can be best accomplished through an integrated approach, not just through marketing but through all communication functions.

Accepted Answer

A) True 
 B)False

Question 3

Public relations is primarily addressed to external audiences.

Accepted Answer

A) True 
 B)False

Question 4

Effective public relations is based on

Accepted Answer

A)  Actual policies and performance 
B)  Spin and hype 
C)  One-way message dissemination 
D)  Promotional strategies 
E)  Competition

Question 5

What is NOT representative term of the definitions of public relations?

Accepted Answer

A)  deliberate 
B)  manipulative 
C)  planned 
D)  strategic 
E)  public interest

Question 6

Discuss the importance of public relations in developing brand.

Accepted Answer

The answer of Discuss the importance of public relations in...

Question 7

Journalists write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses.

Accepted Answer

A) True 
 B)False

Question 8

Why is public relations referred to as the fifth "P" of marketing strategy?

Accepted Answer

A)  It provides third-party endorsements. 
B)  It serves the public interest and generates public goods. 
C)  Public relations can help pull the company into the market. 
D)  It refers to audiences as "publics" rather than "consumers." 
E)  Public relations is a management process.

Question 9

In marketing, public relations is primarily designed as relationship-building strategy, and is less focused on economic concerns.

Accepted Answer

A) True 
 B)False

Question 10

Which is the key major difference between public relations and advertising?

Accepted Answer

A)  Advertising involves paid space and broadcast time. 
B)  Advertising relies on a number of communication tools. 
C)  Advertising is broader than public relations in scope. 
D)  Advertising often uses public relations as a communication tool. 
E)  Advertising uses the tools of persuasion.

Question 11

How does public relations contributes to the bottom line?

Accepted Answer

A)  identifies new opportunities. 
B)  builds morale and teamwork. 
C)  ease resistance to change. 
D)  ensure public consent. 
E)  All of the above.

Question 12

Which of the following is NOT an element in the RACE formula?

Accepted Answer

A)  Action 
B)  Research 
C)  Competition 
D)  Evaluation 
E)  Communication

Exam 1: What Is Public Relations

Which is NOT way public relations that supports marketing?

These days, smart planners realize that an organization's goals and objectives can be best accomplished through an integrated approach, not just through marketing but through all communication functions.

Public relations is primarily addressed to external audiences.

Effective public relations is based on

What is NOT representative term of the definitions of public relations?

Discuss the importance of public relations in developing brand.

Journalists write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses.

Why is public relations referred to as the fifth "P" of marketing strategy?

In marketing, public relations is primarily designed as relationship-building strategy, and is less focused on economic concerns.

Which is the key major difference between public relations and advertising?

How does public relations contributes to the bottom line?

Which of the following is NOT an element in the RACE formula?