Multiple Choice
The theory that says people use the mass media for variety of purposes in known as:
A) two-way symmetrical communication.
B) two-step flow.
C) management by objective.
D) uses and gratifications.
E) spiral of silence.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Before public relations program can be properly
Q2: How might public relations professional successfully increase
Q3: All of the following are examples of
Q4: Which of the following is key objective
Q6: According to mass media researcher Wilbur Schramm,
Q7: At what stage in the adoption process
Q8: "Relative advantage" is the degree to which
Q9: Reviewing Schramm's communication models, one can safely
Q10: Media impressions as measurement tool are the
Q11: Into which media category do publicity, advertising,