True/False
"Relative advantage" is the degree to which an innovation is perceived as difficult to understand and
use.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q3: All of the following are examples of
Q4: Which of the following is key objective
Q5: The theory that says people use the
Q6: According to mass media researcher Wilbur Schramm,
Q7: At what stage in the adoption process
Q9: Reviewing Schramm's communication models, one can safely
Q10: Media impressions as measurement tool are the
Q11: Into which media category do publicity, advertising,
Q12: Advertising equivalency (AVE) is still used by
Q13: Tracking media coverage and comparing it over