Multiple Choice
At what stage in the adoption process do people seek more information about the idea or product?
A) trial
B) adoption
C) interest
D) awareness
E) evaluation
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: How might public relations professional successfully increase
Q3: All of the following are examples of
Q4: Which of the following is key objective
Q5: The theory that says people use the
Q6: According to mass media researcher Wilbur Schramm,
Q8: "Relative advantage" is the degree to which
Q9: Reviewing Schramm's communication models, one can safely
Q10: Media impressions as measurement tool are the
Q11: Into which media category do publicity, advertising,
Q12: Advertising equivalency (AVE) is still used by