Which of the Following Statements Is True

Multiple Choice

Which of the following statements is true?

A) Vision and mission statements set the general direction for the organization.
B) Strategy is a concise, internally-focused statement of how the organization expects to compete and deliver value to customers.
C) Mission is a concise, externally-focused statement that expresses how the organization wants to be perceived by the external world.
D) Vision is about selecting the set of activities to create a sustainable difference in the marketplace.