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    Marketing Defined
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    Exam 10: Segmenting, Targeting, and Positioning
  5. Question
    The Division of Buyers into Groups Based on Lifestyle, Class
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The Division of Buyers into Groups Based on Lifestyle, Class

Question 80

Question 80

Multiple Choice

The division of buyers into groups based on lifestyle, class, or personality characteristics is ________ segmentation.


A) behavioral
B) psychographic
C) values
D) demographic
E) needs

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