Multiple Choice
The division of buyers into groups based on their current and desired level of interaction with a particular market category is ________ segmentation.
A) behavioral
B) psychographic
C) values
D) demographic
E) needs
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q42: What factors may impact segment attractiveness?
Q80: The division of buyers into groups based
Q81: Which type of segmentation is most related
Q82: Like consumer markets, business markets can be
Q83: The initial method of segmenting a population
Q84: What is the following an example of?
Q86: There are many exceptions to the assumption
Q87: Which of the following best explains why
Q88: When marketers at Procter & Gamble selected
Q89: Examples of _ segmentation variables include integrity,