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    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Unsought Products Are Products That the Customer Usually Buys Frequently
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Unsought Products Are Products That the Customer Usually Buys Frequently

Question 166

Question 166

True/False

Unsought products are products that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort.

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