A Marketing Strategy Refers to

Multiple Choice

A marketing strategy refers to

A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B) the tactical decisions made to implement the marketing program.
C) a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs) .
D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E) the detailed day-to-day operational decisions.