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The Family Talk About Drinking Guidebook Developed by Anheuser-Busch to Help

Question 19

Multiple Choice

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of


A) consumerism.
B) preemptive marketing.
C) ethical behavior in marketing.
D) the social marketing concept.
E) cause marketing.

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