Arrowhead Brand Mountain Spring Water Changed Its Bottle by Reducing

Multiple Choice

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

A) sustainable development.
B) market development.
C) ISO 14000 compliance.
D) cause marketing.
E) environmental downsizing.