In 2013,Budweiser Launched Its First Responsible Drinking Blimp

Multiple Choice

In 2013,Budweiser launched its first responsible drinking blimp.The airship,which carried the "Designate a Driver" message,embarked on a 17-week tour across the United States.Which of the following was the firm exhibiting?

A) stockholder responsibility
B) profit responsibility
C) utilitarianism
D) cause marketing
E) social responsibility