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    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
  5. Question
    The Influencing of People During Conversations Is Referred to as
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The Influencing of People During Conversations Is Referred to as

Question 95

Question 95

Multiple Choice

The influencing of people during conversations is referred to as


A) opinion formation.
B) peer persuasion.
C) interpersonal gossip.
D) word of mouth.
E) consumer socialization.

Correct Answer:

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